The African fashion industry is growing. While Lagos and Johannesburg are the main fashion capitals in Africa, Kigali is a rising star that launched its second annual fashion week at the weekend.
LDJ Productions, the company that organises New York fashion week, gave technical support and training for Kigali fashion week. As reported by The Guardian, LDJ Productions thinks Rwanda has the potential for a strong fashion industry, and the country recently ranked as the third easiest place to do business in sub-Saharan Africa.
Twenty-three-year-old designer Sonia Mugabo was one of 10 local designers whose work was showcased on Friday night. She studied in the U.S. and interned at Teen Vogue.
“Fashion is a luxury here. Not everyone can afford to be fashionable and our culture is very conservative so people think it’s too showy. But I knew that’s what I wanted to do with my life,” she told The Guardian.
Though Rwanda has no fashion schools at the moment, LDJ is helping to build an arts school in Rwanda with local firm House of Fashion.
Read the full story at The Guardian.
Photo by Fanny Schertzer.
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