The show’s Nigeria premier was well received at a Lagos event studded with Nollywood stars, Afrobeats luminaries and cast members.
Nigeria has the world’s second-highest HIV rate. “But in an often deeply religious and conservative society, social taboos about discussing sex mean up to 80% of people don’t know their HIV status,” reports The Guardian.
The show’s producers believe the show appeals to young people.
“My 15 year-old hates it when I say this, but my belief is that in order to conquer HIV we really need to talk more about sex” said Georgia Arnold, of MTV’s Staying Alive Foundation.
“Activists say Shuga, a gritty sex and relationships TV drama, is reaching young people in a way traditional Aids campaigns have rarely done,” reports the Guardian.
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